nology in general moving from an aftermarket product to one that’s sold and
supported by the tractor manufacturer.
Founded more than 30 years ago
and operated as a separate entity since
2001, the company was one of the first
to introduce full ISObus compatibility.
Kverneland Group Mechatronics BV
supports business partners both inside
and outside the group with electronic
solutions such as its iM Farming concept, which gives the advantages of
the ISObus machine along with its
IsoMatch Tellus terminal and related
“The M7 is Kubota’s first tractor to
have ISObus,” said Shay Navon, mar-
keting manager and sales, Kverne-
land Group Mechatronics BV. “It has
an ISObus virtual terminal, which
means everything is in one terminal.
It can control the tractor as well as
the implements for variable rate, sec-
tion control and autoguidance in the
field. We’ve also developed some
tools for training and product demon-
strations using the terminal and the
Also known as ISO 11783, the ISO-
bus communication protocol permits
any brand of tractor to talk to any
brand of implement through one plug
and a single terminal. In actual prac-
tice, however, tractor manufacturers
can be reluctant to release certain
functions to a separate and often
competing implement supplier or vice
are also used in grain, forage and
However, for the company to
expand further into markets beyond
rice — 90% of which is grown in
Asia — it decided to put a greater
emphasis on wheat, corn and soybean markets by becoming a full-line
ag equipment manufacturer.
“As we move in to a new era for
the company, we continue to build
on the strength of the Kubota brand
and grow our business into new seg-
ments,” said Masato Yoshikawa,
president and CEO, Kubota Tractor
Corp. “Kubota products will serve
more customer segments across
more markets than ever before.”
M7 Series tractors are expected to
be available to customers in select
markets by the second half of 2015.
Initially, Kubota will focus its efforts
with the tractors on North America,
Australia, Europe and Japan. The
company said its target is to produce
and sell 3000 of the tractors by 2017.
The power plant for the M7-131,
M7-151 and M7-171 tractor is the
Kubota V6108 common rail turbo-
charged diesel engine that meets Tier
4 final emissions standards by using
selective catalytic reduction (SCR),
exhaust gas recirculation (EGR)
and a diesel particulate filter (DPF).
Transmission options, each supplied
K-VT (Kubota Variable Transmission)
and a 24-speed powershift unit. The
tractor uses a ZF axle in the rear with
a Dana unit holding up the front. It has
an 87 gal. fuel tank.
M7 tractors can be ordered with
a Kubota-designed and built front
loader that is operated via an electrical or mechanical joystick located on
the control console in the cab.
The M7 will be offered in standard
and premium configurations. The
standard version gets a flange axle
and an open-center hydraulic system with 21 gpm hydraulic flow. The
premium edition gets a closed-center
and load-sensing hydraulic system
with a 29 gpm maximum flow. Options
include a flange rear axle for applications where row spacing isn’t an issue
or a bar axle, which allows operators
to set different track settings or install
dual wheels. Users can also choose
advanced controls, such as a 7 in.
monitor or an optional 12 in. touchscreen monitor.
“The tractor was designed by our
engineering department,” said Stephen
Barcuch, product marketing director,
Agriculture Equipment, Kubota Tractor
Corp. “They don’t want to lose con-
trol of the quality Kubota is known
for. And in terms of entering a new
market, the engineers are all over it.
They are data seekers; they want the
information about what this customer
wants, and they are very in tune with
Drawing upon its Kverneland acqui-
sition, Kubota introduced a line of hay
tools in early 2014. Later that year,
it rolled out 25 new hay tools at its
dealer meeting in Nashville, Tenn.,
including round balers with a new
net wrap system for the 4x5 ft. and
4x6 ft. bale models. The balers are
built in the former Kverneland factory
in Ravenna, Italy — a 323,000 sq.ft.
plant that opened in 1999. Mower
conditioners and disc mowers were
also introduced. Of course, Kubota
also has access to Kverneland’s full
line of tillage and seeding equipment.
It also owns Kverneland Group
Mechatronics BV, a key part of the
acquisition, with precision farming tech-
The new Kubota M7 Series tractors are
powered by Kubota V6108 common rail
turbocharged diesel engines that meet Tier
4 final emissions standards.
M7 tractors will be built in a new
factory located in Bierne in far