Acquisition puts instrumentation specialists Faria and Beede together,
enabling them to target larger OEMs
BY JACK BURKE
With more than 150 years of combined experience in the instrumentation marketplace, the Thomas G. Faria Corp.
and Beede Instruments are far from
But the two specialist companies
are embarking on a new path as they
combine forces in an effort to grab a
larger share of the industrial market and
be able to better compete for business
from larger equipment manufacturers.
With Faria’s recent acquisition of
Beede Instruments, the two companies will be able to build on the specific market niches they have developed
over their long histories, said David
Hickey, president and CEO of Faria.
“There are a lot of synergies in
the two companies and in what we
do and how we do it,” Hickey said.
“Logistically we’re only two and a half
hours apart and although some may
consider the two companies to be
competitors, we rarely run up against
each other with our customer base.”
Hickey said Faria, which was estab-
lished in 1956, has a reputation as a
significant supplier in the marine mar-
ket and has more than 70% market
share in that segment. Marine instru-
mentation represents about 55% of
Faria’s revenue stream and up to
65% when aftermarket is included.
Beyond marine markets, one of
Faria’s claims to fame is instrumentation for the U.S. military.
Hickey said Faria instruments are in
Beede, which started its business
in 1917, is one of the oldest U.S.
gauge manufacturers and works with
a broad range of industrial OEM man-
ufacturers, said Ron Janisch, presi-
dent of Beede Instruments.
“It’s still the Thomas G. Faria Corp.,
but the Beede logo, the Beede name,
the Faria name and the Faria logo will
be carried as independent brands,”
Hickey said. “Because there’s no over-
lap of customer base whatsoever, the
customer base will continue to be
served by the Beede name and the
Beede facilities and vice versa. At the
same time, because we have syner-
gistic and complementary technolo-
gies, we will be able to offer our cus-
tomer base expanded technologies.”
Janisch will continue to run Beede
and there are no plans to consolidate
production, design or engineering staffs
or facilities. Faria’s headquarters will
remain in Uncasville, Conn., while
Beede’s will remain in Penacook, N.H.
Although both companies will maintain design teams, those employees will interact regularly — sometimes daily — to develop products,
“In terms of facilities, our intent is to
While the Thomas G. Faria Corp. acquired Beede Instruments, both brands will remain and
operate both facilities,” Hickey said.
“At some point in time, if it makes
more sense to move this process
from Connecticut to New Hampshire
or vice versa, we’ll do it based on
logic, efficiencies and making sure
the customer satisfaction is improved
instead of lessened.”
Hickey, who took over as CEO of
Faria in 2011, said the decision to
acquire Beede came from internal
discussions on how to achieve mar-
Beede will maintain its facilities, including its laboratories, in Penacook, N.H.
The Thomas G. Faria Corp. began in 1956 and one of its first products was electric tachom-
eters for automobiles. The company’s product line includes gauges for automotive, recre-
ational, marine and military vehicles.