POWER SYSTEMS OUTLOOK
CHINA GRABS SNOWBLOWER
The U.S. once dominated; China now leads the way
BY ERIK MARTIN
Enduring American brand names continue to dominate the United States snowblower
market, but that’s only part of the
The top six brands by production volume are Ariens, Toro, Yard
Machines, Craftsman/MD, Troy-Bilt
and Poulan Pro, and they account for
nearly two-thirds of snowblower production in the U.S. What is less obvious is that 96% of all engines installed
in snowblowers in the U.S. today are
manufactured in China.
Erik Martin is director – Asia Region for Power Systems Research (PSR). Headquartered
in St. Paul, Minn., PSR is a supplier of data, analysis and forecasting for global engine
production. For information on PSR products or services, call (651) 905-8400, or e-mail
email@example.com. Web: www.powersys.com.
In 2007, the United States snowblower market was dominated by a single
brand: Tecumseh. Tecumseh engines
were installed in three out of every four
snowblowers made in the U.S. in 2007
— its final year of production. Briggs &
Stratton, Lawn-Boy, and Honda provided the rest. Engines made overseas
were still dots on the horizon. But that
was all about to change.
Bowing to severe economic pres-
sure, Tecumseh exited the market
in 2008. Briggs & Stratton took up
the slack, and in 2008, it increased
its snowblower engine production
to about five times the prior year’s
volume. Briggs manufactured about
9,500 of those engines in China —
the first step in an important trend in
snowblower engine manufacturing.
In 2009, snowblower engine production in China exploded, as China
was shown to be a viable option.
Engine facilities in China serving
Briggs & Stratton, Powermore, and
Liquid Combustion Technology (LCT)
— along with smaller quantities from
Chinese manufacturers Zongshen
Power and Loncin — raised the China
snowblower engine production numbers nearly 4000% over 2008.
This new total represented almost
In 2007, all of the engines installed in U.S.-made snowblowers were made in the U.S. At the time, Tecumseh dominated the market.
Shortly after Tecumseh exited the market in 2008, snowblower engine production in China exploded, led by the manufacture of
such engines in China by Briggs & Stratton in 2008. As of 2014, 96% of all engines installed in U.S. snowblowers are manufactured
in China. Honda and Kohler are the only suppliers of U.S.-made snowblower engines.
2007 2008 2009 2010 2011 2012 2013 2014
Snow Blower Engine ProducEon by Country
China Japan United States