A NEW BEND IN THE
ROAD FOR RB ROYAL
Fluid conveyance specialist developing new niche as supplier of key components for SCR aftertreatment
Fluid conveyance specialist RB Royal has developed a new business niche as a supplier of
the specialized tube assemblies used within the urea tanks in the selective catalytic reduc-
tion systems used on heavy-duty trucks.
BY MIKE BREZONICK
Mastering a specialized skill or engineering competency is how many companies come
to thrive in their particular market niche.
Yet once mastered, those same
skill sets — and the willingness and
capability to add complementary new
ones — can end up taking those
manufacturers into market segments
they never envisioned going into.
A good example of that scenario
would be RB Royal, a 71-year-old
supplier of highly specialized fluid
transfer and connection technologies
such as fluid lines, hoses, fittings and
hybrid tube and hose assemblies.
The Fond du Lac, Wis.-based man-
ufacturer has long been active in the
engine and equipment markets, its
products typically moving fuel, lube
oil, coolant or hydraulic or transmis-
sion oil. But more recently, it has been
able to use its expertise in design,
tube forming/bending and metallurgy
to establish a growing presence as a
supplier of tube assemblies packaged
within the urea tanks that are part of
selective catalytic reduction systems
on heavy-duty trucks.