tions. But thanks to the economy, a number of equipment manufacturers are in survival mode and have put Tier 4 development concerns on the back burner. “We have some where we try to talk to the engineer in charge of their Tier 4 integration and he’s not there any- more,” said one engine company official. “Some of the small OEMs are down to one engineer. It’s scary but a lot of companies, because of the bad economy, just can’t spend the money to do the work. “We know that’s going to catch up with them later on, but for now, what can you do? Business is just bad.” That lament is echoed by the headlines: “Cat Reports First Quarterly Loss In 17 Years.” “Volvo Sees Truck Deliveries Plummet.” “Cummins To Cut At Least 500.” “Komatsu Closing More Plants In North America.” “Terex Announces First Quarter Losses.” “Deere Lays Off 367 At Combine Plant.” “Bobcat Ending Production In Bismarck.” No company, industry or region was immune to the tidal wave of bad news that rolled through most of the year. And even though the torrent seems to have ebbed a little in recent months — Deere, Cat and others have begun recall- ing some workers, and Class 8 trucks sales are showing small signs of life — there is still no question as to what the dominant topic of the last 12 months was. Which is not to say that nothing else happened. Indeed, were this a more normal year, last year’s newsmaker, selec- tive catalytic reduction (SCR) might have had a shot at a repeat. The amazingly vitriolic back-and-forth between the proponents of SCR and Navistar, the lone North American truck manufacturer that will not use the technology to meet EPA 2010 emissions regulations, continue with no loss of enthusiasm for the first half of the year. It’s gotten a little qui- eter in recent months, in part because both technologies have managed to plow through their field test programs with nothing blowing up or breaking down en masse. Also, just about everybody has heard the talk, now they’re waiting for the green flag to drop on Jan. 1, when talking will take a back seat to operating. Let the games begin! Navistar also made enough news to warrant some consid- eration on its own for Newsmaker honors. The last 12 months saw the company establish a global engine division; take sig- nificant steps in solidifying its NC2 Global truck joint venture with Caterpillar; and move toward the formation of joint ven- tures in China and India. Most recently, the company took a step toward more vertical integration by buying certain assets and the membership interests of Continental Diesel Systems US LLC, with an eye toward manufacturing key fuel injection components for its MaxxForce diesel engines. The other significant story of 2009 involved the EPA’s Tier 4 interim emissions standards that begin their phase-in on Jan. 1, 2010. Nearly all of the global engine manufacturers unveiled the designs they will use to meet the stringent new regulations,
2009 Newsmaker Of The Year
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