INDUSTRY NEWS
QR codes and Microsoft Tag codes can be used to provide significant detailed informa- tion to prospective customers and have become staples in product literature and even advertisements in this magazine.
feature videos while at the distributor
showroom (pre-sale) and they will also
have the ability to retrieve the opera-
tor’s manual, or use the ‘contact us’
feature for trouble-shooting support.”
The company is including the codes
on a range of its machines, including
the Power MIG 140, 180 and 216
welders, as well as the Square Wave
TIG 175 and Outback 145 and Ranger
225 engine-driven welder/generators.
The codes will link users to a mobile-
ready landing page for each machine,
the company said.
Following the sale, Chantry said,
“Initially, users will be able to retrieve
the operator’s manual and contact
our customer service support staff via
e-mail or phone. Moving forward, we
will be shooting a series of instructional videos on how to set up and use
the machine and best-practice tips for
welding with that particular machine.
“The sky is the limit. We have the
ability to input several types of assets
on these landing pages. As smart
phone adoption rates continue to rise,
we see a real opportunity with video.
Whether it’s targeted to consumers
making purchasing decisions or cus-
tomers seeking support, video is an
impactful way to execute both.”
While much of the activity in QR
codes has been on the whole goods
side, some component suppliers are
also seeing the potential benefits
of working in code. A good exam-
ple is Milwaukee-headquartered
commercial and consumer engine
manufacturer Briggs & Stratton,
which is aiming to leverage QR
codes to improve its service and
support capabilities.
Briggs & Stratton Commercial Power is using its
Power Codes to provide product support for its
engines built beginning this month. Scanning the
Power Code takes the user to a mobile website
designed to provide a broad range of product
support functions, including troubleshooting and
FAQs to links to the nearest dealer.
