POWER GENERATION
Newly renamed HPS Loadbanks sells,
services and supports Crestchic load
banks for North America. It also dis-
tributes Van Tran transformers.
BANKING ON A
NAME CHANGE
Crestchic USA now HPS Loadbanks;
sole Crestchic load bank distributor for North America
BY DAWN M. GESKE
Crestchic USA has changed its name to HPSLoadbanks. The company operates as
the sole North American distributor
for Crestchic load banks, and is part
of the Caterpillar dealer Hawthorne
Power Systems serving San Diego
County and Pacific Islands.
“Part of the strategy for the name
change was to provide us with a
differentiated identity from our core
business as a Caterpillar distribu-
tor,” said Kirk Fowkes, general man-
ager at HPS. “We are engaged
in other businesses that leverage
our core strengths as a distributor.
Branding as HPS Loadbanks is part
of a strategy to separate us from
the Hawthorne Caterpillar dealership
and recognize the value we add to
the Crestchic product.”
HPS sells, services and supports
Crestchic load banks as well as
Van Tran transformers. As a Caterpillar
dealer it sells equipment, engines and
generator sets, and provides service
and parts support for these products.
